Work with a Goal in Mind: 3 Questions to Ask Yourself
Content: I often get the query "My department is on Facebook and Twitter, now what should I be posting?" Due to the frequency of this question, I thought it deserved an answer on the blog. If you find...
View ArticleThe Five Ws
Content: This week I listened to Gretchen VanEsselstyn speak as part of a media bistro seminar. She discussed 'The5 Ws of Social Media Strategy', which I am sharing here. These five Ws are Who, What,...
View ArticleDan Zarrella: 13 Takeaways
Content: Today we had the opportunity to have Dan Zarrella present The Science of Social Media at MIT. Being an institution of higher learning that especially loves science, MIT was pleased to welcome...
View Article7 Ways Social Media Impacts Organizations
Content: I am reading Social Media ROI by Olivier Blanchard. In one section (pages 116-119), Blanchard addresses social media's general impact. He lists seven areas that affect organizations:1....
View ArticleAvoid Getting Overwhelmed: Make Social Media Work For You
Content: I find that there's an interesting divide in mindsets when it comes to social media as tools. Which camp do you fall in? Do you just use social media haphazardly, or are you making these tools...
View ArticleTake Some Tips from the MIT Application Process
Content: There is a lot of helpful advice on the MIT admissions site about the application process. What MIT is looking for in the essays is founded on principles that can be applied to great social...
View ArticleTime Management for Social Media
Content: Time management is the number one concern for communications staff whose jobs involve social media to any degree. No matter what the topic of my presentation or workshop, when it is time for...
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Highlights from the Ivy Plus Social Media Conference
Content: This past weekend I met in Princeton, New Jersey with colleagues from other universities to talk about social media. Here are some of the highlights from our roundtable discussions.Unique...
View ArticleFour Digital Strategy Essentials
Content: In October I attended a presentation by Russ Moorehead, vice president of Global Digital Operations and Strategy at Estée Lauder Companies. He mentioned that for Estée Lauder you can't have a...
View ArticleThe Obsession with Best Practices
Content: One of the best blog posts I’ve read this month is "Digital labor ou digital volunteer? Marx à l’heure du web 2.0” by Sylvain Léauthier. He argues that the world of personal and professional...
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